MarketingProfs B2B Forum 2018 is here, as some of the world’s savviest B2B marketing leaders and innovators come together in San Francisco for a much-anticipated conference.
To help business marketers find helpful voices to learn from, we’ve sorted through the nearly 100 excellent speakers and are thrilled to publish our annual list of B2B marketing influencers speaking at MarketingProfs B2B Forum.
List Methodology: First, we pulled the list of all speakers from the MarketingProfs website. Then we added those speakers to the Traackr influencer marketing platform to crawl each speakers’ respective social profiles and start tracking their content and the impact of that content amongst their networks. Using Traackr’s algorithm for ranking, we then sorted the speakers according to their respective social influence: reach, relevance, resonance, and audience metrics.
A variety of criteria go into such a ranking including the topical relevance of the content each influencer publishes, how much their networks engage with that content and the size of their networks with online data pulled from Twitter, blogs, Instagram, Facebook, YouTube, Flickr, SlideShare, and several other platforms. This is important to know, because many lists rely entirely on Twitter and we all know Twitter alone does not represent the entire social media universe.
Many thanks to all who continue to actively share their knowledge about B2B marketing through year-round engagement and by providing 工作职能邮件数据库 help to others with insight and expertise in our vast social realm. We hope this list will serve as a handy jumping off point to start your ongoing journey of learning from these leading B2B marketing industry influencers.
You’ll likely see both many familiar faces and a wonderful variety of new speakers. We are very happy to see that 5 out of the top ten influencers are women. In fact, of the list overall, 45% are women and 54% are men. Not perfect, but definitely improving.
We plan to learn new lessons from these 50 B2B marketing experts and hope you’ll do the same throughout the year and on into 2019.
50 B2B Marketing Influencers Speaking at MarketingProfs B2B Forum 2018
Fittingly, at the top of this year’s list of the most engaging B2B marketing influencers, according to our Traackr analysis, is conference founder Ann Handley. Congratulations, Ann!
Ann Handley
Carla Johnson @CarlaJohnson
Global Keynote Speaker, Best-Selling Author and Storyteller
Presenting: The Innovation Factory
Lee Odden @LeeOdden
CEO, TopRank Marketing
Presenting: Panel – The Confluence Equation: How Content and Influencers Drive B2B Marketing Success
Margaret Molloy @MargaretMolloy
Global Chief Marketing Officer + Head of New Development, Siegel+Gale
Presenting: Keynote — CMO 2 CMO: What’s Now, What’s Next in B2B Marketing
Matt Heinz @HeinzMarketing
President, Heinz Marketing Inc
Presenting: Revenue-Responsible Marketing: Aligning Marketing & Sales Priorities for Predictable Results
Brian Hansford @remarkmarketing
Vice President – Client Services, Marketing Technology and Performance Management, Heinz Marketing Inc
Presenting: Building a Predictable Pipeline: Strategies and Tactics to Increase Your Confidence in Hitting Your Number Month After Month
Katie Martell @KatieMartell
Marketing Consultant, Katie Martell, On-Demand Marketing
Presenting: Can I Have Your Attention… Please?
Michael Brito @britopian
Executive Vice President, Zeno Group
Presenting: Using Social Data To Win The War of Brand Relevance
Mari Smith @MariSmith
Keynote Speaker, Brand Evangelist, Bestselling Author
Presenting: Facebook Marketing: What’s Working for Brands Today (And What Isn’t)
Kerry O’Shea Gorgone @KerryGorgone
Director of Product Strategy, Training, MarketingProfs
Presenting: The Secret to Memorable Marketing: Lessons From 300 MarketingProfs Podcast Interviews
Christopher Penn @cspenn
Co-Founder and Chief Innovator, Trust Insights
Presenting: Digital Marketing Analytics: From Data Zero to Marketing Hero
Presenting: The Present and Future of B2B Analytics and AI
Jon Miller @jonmiller
CEO and Co-Founder, Engagio
Presenting: The Secret Sauce for ABM: Maximizing New Business & Lifetime Value
Larry Kim @larrykim
Chief Executive Officer, MobileMonkey
Presenting: 10 Facebook Messenger & Chatbot Marketing Hacks for Content Marketers
Ardath Albee @ardath421
CEO & B2B Marketing Strategist, Marketing Interactions
Presenting: B2B Tech Marketers Create Experiences That Convince Customers to Stay
Tim Washer @timwasher
Keynote Speaker, Event Emcee, PowerPoint Comedian, Ridiculous Media
Presenting: Creating Lifelong Customers With Laughter
Andrea Fryrear @AndreaFryrear
President and Lead Trainer, AgileSherpas
Presenting: Grain by Grain: How Small Content Creates Huge Results
Nancy Harhut @nharhut
Chief Creative Officer, Nancy Harhut & Associates
Presenting: How to Attract Eyeballs and Action: The 26 Words and Copy Constructs You Need Now