MarketingProfs B2B Forum 2018 is here, as some of the world’s savviest B2B marketing leaders and innovators come together in San Francisco for a much-anticipated conference.
To help business marketers find helpful voices to learn from, we’ve sorted through the nearly 100 excellent speakers and are thrilled to publish our annual list of B2B marketing influencers speaking at MarketingProfs B2B Forum.
List Methodology: First, we pulled the list of all speakers from the MarketingProfs website. Then we added those speakers to the Traackr influencer marketing platform to crawl each speakers’ respective social profiles and start tracking their content and the impact of that content amongst their networks. Using Traackr’s algorithm for ranking, we then sorted the speakers according to their respective social influence: reach, relevance, resonance, and audience metrics.
A variety of criteria go into such a ranking including the topical relevance of the content each influencer publishes, how much their networks engage with that content and the size of their networks with online data pulled from Twitter, blogs, Instagram, Facebook, YouTube, Flickr, SlideShare, and several other platforms. This is important to know, because many lists rely entirely on Twitter and we all know Twitter alone does not represent the entire social media universe.
Many thanks to all who continue to actively share their knowledge about B2B marketing through year-round engagement and by providing 工作职能邮件数据库 help to others with insight and expertise in our vast social realm. We hope this list will serve as a handy jumping off point to start your ongoing journey of learning from these leading B2B marketing industry influencers.
You’ll likely see both many familiar faces and a wonderful variety of new speakers. We are very happy to see that 5 out of the top ten influencers are women. In fact, of the list overall, 45% are women and 54% are men. Not perfect, but definitely improving.
We plan to learn new lessons from these 50 B2B marketing experts and hope you’ll do the same throughout the year and on into 2019.
50 B2B Marketing Influencers Speaking at MarketingProfs B2B Forum 2018
Fittingly, at the top of this year’s list of the most engaging B2B marketing influencers, according to our Traackr analysis, is conference founder Ann Handley. Congratulations, Ann!
Carla Johnson @CarlaJohnson
Global Keynote Speaker, Best-Selling Author and Storyteller
Presenting: The Innovation Factory
Lee Odden @LeeOdden
CEO, TopRank Marketing
Presenting: Panel – The Confluence Equation: How Content and Influencers Drive B2B Marketing Success
Margaret Molloy @MargaretMolloy
Global Chief Marketing Officer + Head of New Development, Siegel+Gale
Presenting: Keynote — CMO 2 CMO: What’s Now, What’s Next in B2B Marketing